Shop-a-holic look here!

Most of us/you know all about how Google works. You search for something and then Google has web-crawlers scanning the internet for relevant web pages. These pages come up on the search page in order of relevance. Most of the time at least. Sometimes web pages have paid to be on the very top of the search page but you will know this because it says so.
Well, this arrangement is now made for shopping too. Not at Google but at ShopWiki. One of the problems up till now with web pages or directories for shopping has been that all the results were shops that had paid to be on the search result. This is not the case with ShopWiki.
So if you for instance are looking for girls fashion or just clothing for girls or women then it would be of interest to try ShopWiki. As I understand it - and this is why I really find the idea interesting - there is no money involved in the search results. When you type in a search word then you get a list of all the most relevant shops. It's not just the shops who have paid the most but really the shops with the highest relevance for your search.
That's in my oppinion a fantastic concept.